HIRING WEBSITE PROMO VIDEO
CHARITYJOB IS THE UK'S LARGEST SPECIALISED JOB BOARD FOR NON-PROFIT AND VOLUNTARY ROLES
CharityJob wanted to launch and promote their new 'Recruiter' hiring platform, aiming to showcase its tools and key features to potential users in a compelling way. They needed a visually engaging promotional video to drive sign-ups, both on their website and through social media.
In partnership with marketing agency PMG, myself and the team developed a 90-second animated promo video to clearly communicate the benefits of the Recruiter platform. The video was designed to engage viewers by highlighting the platform's most important tools and features, helping recruiters see its value at a glance. Additionally, I created a shorter, 30-second version optimised for social media in a 1x1 aspect ratio, ensuring it performed well across different platforms.
⬗ Increased sign-ups for the Recruiter platform by delivering a clear, concise, and visually appealing explanation of its benefits.
⬗ Drove engagement through both long-form content on YouTube and the CharityJob website, as well as a targeted, social media-friendly cutdown.
⬗ Strengthened CharityJob’s digital presence, contributing to a successful product launch.
⬗ Drove engagement through both long-form content on YouTube and the CharityJob website, as well as a targeted, social media-friendly cutdown.
⬗ Strengthened CharityJob’s digital presence, contributing to a successful product launch.
Client: CharityJob Agency: RocketMill Design: Keyframe Quest Animation: Keyframe Quest Voice-over: Duncan Shinn Music: Epidemic Sound
– Russ, PMG
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