JOSERA
Retro gaming inspired social ad
JOSERA IS A LEADING PET FOOD BRAND WITH OVER 80 YEARS OF EXPERTISE PRODUCING FIRST-CLASS NUTRITION FOR DOGS, CATS AND HORSES
Josera needed a captivating, on-brand social ad to promote their products on Amazon Ads via Twitch, aiming to engage a younger, tech-savvy audience in Germany. The ad needed to be short, visually appealing, and stand out in a competitive digital space, all while incorporating the brand's mascot in a fun and memorable way.
Collaborating with global video agency Wooshii, I created a 30-second ad with a nostalgic 8-bit aesthetic. We used the brand mascot 'Seppl' as the hero of a retro platform game, complete with chiptune soundtrack and authentic sound design, designed to evoke a sense of playful nostalgia and connect with the target audience.
⬗ Crafted a highly engaging, retro-style ad that resonated with the Twitch gaming community, enhancing brand visibility.
⬗ Seamless character animation that brought Seppl to life, reinforcing brand identity and appeal.
⬗ Helped Josera reach a wider audience through an attention-grabbing, visually nostalgic approach, driving potential sales through Amazon Ads.
⬗ Seamless character animation that brought Seppl to life, reinforcing brand identity and appeal.
⬗ Helped Josera reach a wider audience through an attention-grabbing, visually nostalgic approach, driving potential sales through Amazon Ads.
Client: Josera x Amazon Ads Agency: Wooshii Animation: Keyframe Quest Sound Design: Keyframe Quest Stock Footage: Shutterstock Additional Illustrations: FreePik Music: Epidemic Sound
– Nathan, Wooshii
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