CFA INSTITUTE IS A GLOBAL ASSOCIATION OF INVESTMENT PROFESSIONALS, SETTING THE STANDARD FOR EXCELLENCE IN THE INVESTMENT INDUSTRY
CFA Institute required a visually engaging animation to introduce their brand identity and core values. The video needed to communicate their message clearly and effectively, without overwhelming the viewer, whilst also positioning the organisation as both an authoritative and approachable leader in the investment industry.
Drawing inspiration from iconic brand films by Apple and IBM, I took minimalist approach to the visuals, combining metaphors with simple shapes, clean typography, and slick motion. The result was a refined, modern animation that reinforced the organisation’s position within the investment industry.
⬗ Reinforced CFA Institute’s brand story and position within the investment industry.
⬗ Expanded upon existing branding to create a distinct style that’s easily adaptable for future animations or platform content.
⬗ Delivered an engaging animated video with timeless, minimalist design concepts that appealed to a broad audience.
Client: CFA Institute Design: Keyframe Quest Animation: Keyframe Quest Music: Triple Scoop Music
– Martin, CFA Institute
