AMAZON
Internal video series title sequence
AMAZON'S DELIVERY SERVICE PARTNER (DSP) PROGRAM HELPS PEOPLE LAUNCH AND OPERATE THEIR OWN DELIVERY BUSINESS
Amazon required a visually striking intro animation to open a series of internal videos highlighting different delivery hubs. The animation needed to resonate with Amazon's core logistics focus while providing a creative, engaging touch to the video series.
In collaboration with Wooshii,I crafted a brief intro animation featuring abstract scenes of a fleet of 3D delivery vans. The vans were textured with cardboard and paper elements, symbolising Amazon role in logistics and packaging. To evoke a sense of nostalgia, I incorporated 'boiling lines' and a low 12fps frame rate, giving the animation a traditional, hand-drawn aesthetic, which created a distinctive, memorable visual experience for the internal audience.
⬗ Delivered a unique, brand-aligned animation that set the tone for Amazon's internal video series, helping to enhance employee engagement.
⬗ Used creative, textured visuals to reinforce Amazon's logistical expertise in a subtle yet effective manner.
⬗ Successfully contributed to the storytelling of the video series, providing a visually cohesive and nostalgic introduction to each segment.
⬗ Used creative, textured visuals to reinforce Amazon's logistical expertise in a subtle yet effective manner.
⬗ Successfully contributed to the storytelling of the video series, providing a visually cohesive and nostalgic introduction to each segment.
Client: Amazon DSPÂ Agency: Wooshii Design: Keyframe Quest Animation: Keyframe Quest Music: Audio Network
– Stu, Wooshii
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