Hartswood Heating needed a series of educational YouTube videos that not only explained key plumbing and heating concepts but also reinforced their brand identity. The challenge was to create visually engaging animations that made technical content easy to understand, while maintaining consistency with their existing brand elements.
Working closely with video production company (and long-time collaborators) Clear Vision Media, I produced a variety of animations for the video series. This included designing custom intro and outro cards and developing short explainer-style GFX sequences that simplified complex topics for viewers. To keep the visuals aligned with Hartswood Heating's brand, I utilised stock 3D assets and adhered to a wireframe aesthetic that mirrored the company logo, ensuring brand consistency throughout the series.
⬗ Strengthened Hartswood Heating’s brand identity through consistent, on-brand animations integrated into their YouTube video series.
⬗ Enhanced viewer engagement and comprehension by using clear, visually appealing GFX sequences to simplify technical concepts.
⬗ Supported Hartswood Heating’s educational and marketing efforts, helping them connect with their audience and build trust through informative, well-produced content.