JELLYFISH
Character animation-based internal explainer video
JELLYFISH IS A GLOBAL DIGITAL MARKETING COMPANY BASED IN THE UK
Jellyfish needed an engaging internal explainer video to generate excitement around the launch of the new Mediaocean software and to clearly communicate its benefits to their workforce. The challenge was to make the information both informative and relatable to employees while fostering a sense of anticipation.
I collaborated with Jellyfish to create an explainer video that combined a handcrafted, traditional animation style with textured visuals, line boils, and a low 12fps frame rate. This approach gave the video a friendly and approachable feel, while the use of character animation helped employees easily connect with the content. The goal was to ensure the workforce understood the value of the new software in a visually appealing, easy-to-digest format.
⬗ Successfully generated excitement and engagement around the introduction of Mediaocean software among Jellyfish employees.
⬗ Simplified complex software benefits through relatable and visually engaging animation, making it easy for the workforce to grasp.
⬗ Reinforced internal messaging with a distinctive, handcrafted animation style that resonated with viewers and aligned with Jellyfish’s creative culture.
⬗ Simplified complex software benefits through relatable and visually engaging animation, making it easy for the workforce to grasp.
⬗ Reinforced internal messaging with a distinctive, handcrafted animation style that resonated with viewers and aligned with Jellyfish’s creative culture.
Client: Jellyfish Illustrations: Victoria Kurpas Animation: Keyframe Quest Voice-over: Duncan Shinn Music: Artlist
– Jen, Jellyfish
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