QIAGEN
Award-winning Pharmaceutical explainer videos
QIAGEN IS A GLOBAL LEADER OF SAMPLE TECHNOLOGIES FOR PHARMACEUTICAL TESTING AND RESEARCH
QIAGEN needed engaging, informative explainer videos to effectively communicate the benefits of their healthcare products and innovations. The goal was to simplify complex topics, enhance brand engagement, and support their marketing and educational efforts in a entertaining way.
Partnering with global video agency Wooshii, I created multiple character-animation driven explainer videos, each tailored to different healthcare products. I adhered to QIAGEN's existing brand and design language while also expanding upon their visual library to create many new assets. This included designing a futuristic "genie" character for their digital PCR QIAgenius series, adding a fresh, dynamic element to their marketing materials.
⬗ Helped QIAGEN win Campaign of the Year at the 2024 Life Science Sales & Marketing Awards.
⬗ Increased engagement and awareness through clear, accessible storytelling in the life sciences sector.
⬗ Strengthened QIAGEN’s brand identity with distinctive visual assets and character design.
Client: QIAGEN Agency: Wooshii Design: QIAGEN + Keyframe Quest Animation: Keyframe Quest Music: Artlist + Audio Network
– Stu, Wooshii
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